I didn't start in sales. I started as a freelance web developer, picking up clients through friends and family, until that ran out. To keep growing, I had to learn how to sell.

So I did it the hard way. I joined Leadbeam, a US-based startup, in a fully commission-based role. In my first week of cold calling prospect after prospect, I booked two sales calls. That was the proof I needed, outbound works if you know how to run it.

From there, I joined Marketing Transformers, an Australian marketing agency, as an SDR selling marketing services to realtors. Cold calling 150 realtors a day, I was consistently booking two appointments daily.

Eventually, I took everything I'd learned and applied it to my own agency, NeuroLoopLab.com (still active), scaling it using the exact same outbound playbook I now run for Sellique clients.

Sellique is the result of years spent on the phone, in the inbox, and in the DMs, turning cold outreach into booked revenue. Now I help other B2B companies do the same.